As a small business owner, you’re constantly looking for ways to increase productivity, and effectiveness. In addition, you’re also always going to be looking for ways to gain more exposure and reach new clients or consumers. Social media is single handedly one of the most important tools that you can harness as an entrepreneur but sometimes, you may need a helping hand.
Here are 7 tell-tale signs that mean it’s time to hire an expert:
Your social media is lackluster and underperforming
Exuding a strong online presence is extremely important because it's most likely the first point of contact that you will have with your audience. Word of mouth can be powerful in a small town, but if you’re looking to branch out and broaden your horizons, it’s time to start taking digital marketing more seriously.
Nothing catches the eye quite like a flashy graphic or exciting explainer video. If graphic design or videography isn’t up your alley, it may be time to invest in an expert. If you’re beginning to notice that your social media channels are lacking the awe-inspiring wow-factor, it may be time to kick it up a notch.
You find yourself missing comments or direct message from potential customers
Social media is an excellent sales tool. Not only because it enables you to market your product or service, but also because it makes it possible for you to connect with your audience or ideal consumer. Social media creates an even playing field, making it possible for businesses in any sector to connect and communicate directly with the consumer.
Making sure you’re promptly replying to your comments or direct messages on social media is imperative. If someone called you on your business line or showed up to your storefront to inquire about your business you would prioritize that conversation and make sure to address their needs immediately. Social media shouldn’t be any different. The comments section on your posts and your direct messages are another touchpoint for potential consumers to get in touch and it’s important that you treat it as such.
If you find yourself ignoring these touchpoints, it may be time to hire a community manager to stay on top of these messages.
You don’t have a consistent online presence
Ask any Millennial or Gen Z consumer and they will tell you that nothing is worse than a brand without a consistent online presence. Do you post the occasional update with no context? Are you posting contests or giveaways on the fly? Are you active on Facebook but have yet to branch out to Instagram or TikTok? If you answered yes to any of these questions, you don’t have a consistent online presence.
Before you can build out a solid social media strategy that enables you to delight and convert existing customers or future clients, you need to take a step back and evaluate your online presence. It’s not enough to have a consistent brand offline. You have to invest the same amount of time and energy into your online presence as you would your offline presence.
If you need help defining or polishing your online presence, it may be time to consult with a social media or marketing professional that can help you refine your brand.
You need extra time to focus on your business
You’re the mastermind behind your business and sometimes you may not have the capacity to invest the time and energy into your business that it deserves. As a small business owner, it's normal to be strapped for time and resources but it’s important to recognize when additional tasks like marketing or social media begin to take away from your core responsibilities as a business owner.
There’s only so much one person can accomplish, if you’re beginning to notice that you may need more time to focus on your business, it could mean that it’s time to invest in hiring a social media manager. If hiring isn’t your intention, you may want to consider meeting with an agency or industry expert that can help point you in the right direction.
It’s time to double down
Is your small business taking off? Are you at a crossroads and in need of some accelerant? Is all your hard work finally paying off? If so, it’s time to double down and go all in. As a small business owner, you may feel like you can take on the world and handle everything on your own. From customer support, to billing and marketing, you’re used to wearing all the hats.
Your entrepreneurial escapades will eventually come to a crossroads where you realize that you need help to take your business to the next level. If you're noticing that your business is taking off and you’re finally at a point where you can invest in additional help, hiring a social media manager or consulting with an agency may be the next step in your entrepreneurial journey.
You don’t have a strategy
If you have an exceptional news-worthy personality or an existing online presence or following, you may be able to get by without a fleshed-out social media strategy; however, it’s still best to create a plan. As a busy business owner, it can be extremely stressful to post regularly while constantly coming up with new content ideas. Developing a strategy eliminates all the guesswork.
By developing a social media strategy, you’re not only ensuring that your business will have a consistent online presence, but you’re also planning ahead so you always know when and what to post. If you prefer to manage your social media presence on your own, it may be worthwhile to consult with an expert on a social media strategy. After you’ve nailed down your strategy with an expert, you can move forward with clarity and confidence.
If you find yourself posting on the fly
Nothing is wrong with posting timely updates or posting at random from time to time when you have something exciting to share with your audience but there’s something to be said about being consistent. As a small business owner, social media is often an afterthought. You may post only out of necessity or on the fly.
If you find yourself thinking of social media in the moment, or even when the moment has passed, it may be time to hire an expert that can help you plan your posts in advance.
Is it time to hire an expert?
Are you on the verge of something big? Have you been contemplating refining or taking your online presence to the next level? At The Co. Lab, we have small business marketing down to a science. We collaborate with our in-house specialists and outside experts to provide exceptional social media marketing services.
Whether you’re in need of a social media strategy, or simply a friendly conversation that points you in the right direction, we’re here to help. A quick call will help us better understand your needs and allow you to discover if we’re a good fit. Select your hub location and fill out our contact form today to get in touch.